Available — Sydney, NSW

PaulLim.

I design systems and experiences that centre people first, bridging technology and the humans who use it.

Quick Info

Commerce student · BIS Major · Former Retail Manager · Figma designer · Sydney based.

🎓
Macquarie University
B. Commerce — BIS, 2025
📍
Sydney
🌐
English + Korean

About Me

A Little About Me

I'm a 23 year old Commerce student at Macquarie University, majoring in Business Information Systems. My studies focus on designing technology solutions that fit how real people work and think.

Beyond uni, I've built years of real world leadership in retail growing from crew member to Assistant Store Manager at Hype DC. I've managed teams, handled end to end operations, and navigated everything from stock investigations to area manager reporting.

I care about the human side of technology. Whether it's a store floor or a mobile app, I'm drawn to making experiences smooth, clear, and genuinely useful.

Product ThinkingTeam LeadershipRetail Operations User ResearchSystems AnalysisPrototyping
Education
B. Commerce — BIS
Macquarie University, 2025
Location
Sydney
Languages
English + Korean
Find Me Online
Contact
0452 440 826

Work & Projects

Selected Work

✦ Heidi Health — Junior Product Program
Kinetic
Data-Sharing Incentive System · Physiotherapy Networks
Type — Mock Product Brief
Tools — Figma, HTML Prototype
Year — 2025
📋
Mock Project — Kinetic was created as a speculative application task for Heidi Health's Junior Product Program. It is not a live product. All data, clinic names, and figures are fictional and for demonstration only.
The Problem

Most clinics want to receive shared patient records but won't share their own. Kinetic's thesis: adoption only works when sharing is the rational self-interested choice, not a prosocial one.

Product DesignIncentive DesignGame TheoryFigma
Design Pillars
🏆 Contribution Scoring & Tier Access
Share more → earn higher access. Bronze through Platinum.
⚡ Dual Data Pipeline
One action → two outputs. Zero extra work for clinicians.
🔗 Kinetic Connect
Patient-facing clinic discovery — high contributors surface first.
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Sigma Dog Care🐕
Welcome to Sigma Dog Care
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Student ID / One ID
47275623
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Your Ads
Sigma Dog Care🐕
Your Ads
🐢 Turtle's Weekend Out
27–30 May · 2 applicants
🐕 Eren needs a buddy
10–17 May · 0 applicants
🐶 Freddy!
1–5 May · 1 applicant
🐾
Daycare
Request
📋
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Ads
📥
Applications
Create Ad
Create an Ad🐕
Title of Ad
Turtle's Weekend out
Date Duration
2025/05/27–2025/05/30
Dog Size
Medium
Location
Summer Hill
Distance of Carer (KM)
050100
Create Ad
Applicants
Applicants🐕
Turtle's Weekend Out
👤
Sergio Paula
★★★★★
"Im interested staffie!!"
👤
Lisa Simpson
★★★★☆
"SO Cute!"
Confirm for Turtle's Weekend Out
Confirmed
Booking🐕
Confirmed!
Sergio Paula confirmed
for Turtle's Weekend Out
27–30 May · Summer Hill
Back to Your Ads
Design Philosophy
Simplified the UI especially in high-traffic areas like dashboards — when interacting constantly you don't want a jumble of words.
Added quick-view icons on dashboards & key areas to allow users to glimpse key info without committing much.
Colour scheme of sage green & muted grey — sage green is inviting & reflects the friendly service. Muted grey highlights interactive elements without adding too much colour.
Little cartoon dogs scattered throughout to emphasise the system's friendly & carefree vibe. Making key information very visible was key.
🐕
📋 Mock University Project
Sigma Dog Care
COMP2750 — University Project · Figma Prototype

A mobile UI/UX system designed for COMP2750 at Macquarie University. Sigma Dog Care connects dog owners with local carers for short-term daycare. The prototype covers both the owner flow (create ad, manage applicants, confirm a carer) and the carer flow (search ads, apply, manage profile & income) — plus full error state coverage. All screens, interactions, and user flows were designed in Figma.

Figma UI/UX Design Mobile Prototype User Flows Error States Information Architecture

Resume

Experience & Education

Work Experience
Oct 2022 — Present
Sales Assistant (Senior) → Asst. Store Manager
Hype DC — QVB & Mid City, Sydney
Rostering, weekly banking, KPI reporting to Area Manager, Zendesk operations, stock investigations, cash procedures, and store open/close.
Jan – Apr 2021
Shift Supervisor (Manager)
KFC
Led shifts of 5–6 team members. Cash, stock ordering, situational defusal, and 20+ hours of module training.
Dec 2019 – Apr 2021
Food Service Worker & Cook
KFC
Customer service, food prep, hygiene protocol, stock management. Awarded Team Member of the Month.
Feb – Aug 2019
Pizza Maker & Customer Service
Domino's Pizza
Order handling, food prep, stock rotation, and dough management.
Education & Awards
2021 – 2025 (Projected)
Bachelor of Commerce
Macquarie University — Business Information Systems
Systems analysis, information management, business processes, and tech-driven solutions.
Graduated 2020
Higher School Certificate (HSC)
Concord High School
Award
Team Member of the Month
KFC
Certified
First Aid Training (CPR)
Hero HQ
Request Full CV →

Contact

Let's Connect

Have a project, opportunity, or just want to say hello? I'd genuinely love to hear from you. My inbox is always open.

0452 440 826
📍
Sydney, NSW